THE UNTOLD STORY OF INTERNAL LINK

Have you ever wondered why Wikipedia is able to rank so well in Google?

It’s because internal links play a crucial role in organic search rankings. And throughout the years, the website has had more than 10 million internal links.

Ever since the SEO game started, one of the oldest and most effective SEO tactics has always been links. Well, it is because links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.

Just so you know, links are one of the most important ranking factors in the Google algorithm. There are a large number of big SEO success stories which were only possible thanks to clever internal linking strategies.

Google’s Andrey Lipattsev reveals:

“Links, Content, and RankBrain are the top 3 ranking signals in Google’s Search Algorihtm.”

In fact, links formed the foundation of Google’s original algorithm known as PageRank in 1998. Experts believe that link remains a key ranking signal despite the constant updates made by Google since then.

Before we go deeper, let’s take a step back and understand how Google analyzes your website.

See, Google’s “bot” is a technology that Google uses to browse through your website, read it, and understand what’s on it. The bot works by loading your home page, scanning it, and then following the links on that page to other parts of the website.

Then, it follows the links on those page to other pages, until the bot has crawled through everything it can find. This means that links within your website from one page to the other (“internal links”) are really important for Google to find all of your content.

Unfortunately, throughout my journey as an Internet Marketer, I am able to see that these types of links are often being missed by webmasters, when they could be easily added to pages and blog posts, thinking they are of no importance.

If you’re a blogger, webmaster, digital marketer or the likes, pay attention to what’s next, because adding useful internal links will give you a good advantage over competitors’ websites that don’t use them well.

THE SECRET TO A STRONG FINISH USING LINKVECTOR

When I set foot on the Digital Marketing path 5 years ago, I quickly learned that big named brands with unlimited marketing budgets dominate every vertical on Google.

Started with close to zero income, I started out writing articles as a blogger. Over time, I began linking to my old content (page) to every new content (page) that I‘ve created, building an internal link.

Little did I know, by doing that my site’s traffic skyrocketed within the same month! And better yet, the visitor engagement has increased over 200% on my sites. (I Kid You Not!)

Seeing that, I knew I had to find a strategic, faster yet more sustainable way to build internal links. I realized that building a good internal link profile also includes elimination of broken links, linking only to high relevance page (Google will punish you for overdoing it), the correct use of anchor text, and more.

A good practice of internal link improves a site’s on-page SEO which will directly affect rankings positively. I have found this out in a hard way, and proved that it’s working over the years. Most importantly, I wanted to make this complicated and time consuming process easier for everyone.

Given the amount of weight SEOs put on internal linking is exactly why I started LinkVector.io

LINK RELEVANCY IS THE NEXT LEVEL OF YOUR SEO STRATEGY

As I’ve mentioned, your internal links are a very powerful SEO tool and should not only be reduced to the navigation and the use of keyword in the link text.

A proper internal linking strategy can really boost your ranking power because it can help you achieve 2 things:

Search engines can understand the structure and crawl your website better.

Users will be able to navigate the website and stay longer.

These things can account for why Google boosts websites that take internal linking seriously. It’s not just a matter of adding ranking factors to Google’s algorithm, but it actually gives a better user experience for your users and you’ll want to win at that.

As said by Abraham Lincoln,
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.’’

And internal linking is your 'sharp axe'. It is the foundation to building a strong SEO for your website.

Yes, you may think that doing internal link building is easy but think again…

Do you still remember what was the content that you had published on your site a year ago?

• When people have too many pages on their sites, it becomes hard to manage internal linking
• When people publish new content, they are sure to link to the older ones. But, what about the older ones linking to the new content?
• When there are too many pages, people can't tell very well, which page is related to which page anymore

I’m sure you don’t. That’s because it’s getting complicated and harder to keep track when you have more than hundreds of content showing on your site.

Then things that hurt your SEO happens without you realizing.

• Not adding the right internal links
• Too many links in your content
• Using unnatural internal linking
• Broken links appearing
• Ranking drops unexpectedly

I’ve been there too and I certainly don’t want the same thing happening to you.

That is why today, I’m going to show you the exact answer to building a professional internal link profile, that will bring your on-page SEO to the next level almost instantly (It’s not complicated, and I’m sure you can surely do it).

Hence, LinkVector introduced the concept of Document Relevance Rating.

The Document Relevance Rating is programmed to discover and understand the contextual distance of each link in a domain based on Advanced Natural Language Processing Techniques. Using this sophisticated technology, you can easily know which page to link and remove, with zero hassle!

Before we look deeper into what you can get from the tool, lets hear what the experts say...